Audiences Central was first off the blocks to anticipate potential opportunities for the Black Country as part of the Arts Council’s public engagement campaign Arts Nation. With the launch of the national campaign uncertain, Audiences Central still needed to deliver active engagement in the Black Country.

We worked with the Audience Development, Research and Campaign teams to ensure the vital ‘business support’ reached local arts organisations.

We partnered with Black Country local authorities and arts organisations to develop new audience development initiatives, increasing and diversifying public engagement, participation and attendance.

We created, led and instigated events, case studies, toolkits, surgeries, roadshows and workshops across the Black Country.