our projects

We could create a huge archive of everything we've ever said and done. But we're not bloggers, so here is a selection of projects we have delivered.

Closed for 18 months


photo     photo

Challenge
  • 650,000 visitors per year to be largely turned away for 18 months.
  • Get across the scale of change - a reinvention, not a refurbishment - with every gallery affected by a dramatic
  • Some exhibitions continued in a
  • Meet funding criteria and targets built upon maximum visit levels from day one with no lag or drop-off in the first year at all.
  • Marketing budgets not confirmed, but potentially no more funds for the launch year.
  • The plans would not be visualised for public viewing until almost a year after closure. In other words, we had to sell the dream!
Response
  • Used multi-channel direct marketing to build relationships during closure and through key events prior to full launch. Actually involve key audiences in the process with early access to the site as it developed, creating a sense of exclusivity and
  • Targeted five priority segments and kept the communications going regularly with distinct key messages for each.
  • Geared audience awareness up to activate early - pre-booking and visit planning with incentives and loyalty packages.
  • A launch boost of PR and advertising to kickstart the year
Result
  • Over 1,000,000 visits in the first year back says it all

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